Whether it is digital marketing or any form of traditional marketing communication getting the audience-content match right is the starting point towards marketing success.
You wont get it the first time. And that’s OK!
It’s a continuous process of refining this match until you figure out what works for you.
And this worksheet will help you get started. In the Right Direction.
This worksheet will help you to
- Make your user journey assumptions better
- Create and refine your ideal audience profiles
- Be strategic about your content in different media
- Transform your messaging into digital contents
- Ideate on the messaging
- Create a media plan
- Create a framework to test ,optimise and scale
- Set up a content mission statement
- Guide other team members in creation and editing