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10 years challenge… a journey and some perspectives

Circa 2009, this day I quit my decent paying, cushy (read: responding to RFPs and RFIs in the back drop of the 2008 October meltdown and live projects drying up and ensuring I am clocking 9 hour 15 minutes in office) job in Infosys. As I remember the last day was a bit emotional for […]

Applying 4Ps in Digital Marketing

4Ps of Digital Marketing

For a marketer, it is a constant juggle of the 4Ps to get the marketing mix right. Some years back, we have seen 3 more Ps getting added.So how are these P’s relevant in the digital media?

And the Oscar goes to…

How Hollywood use social media

How Hollywood uses Social Media marketing especially around the Oscars. From drip marketing to use of earned media to thematic contents here are few ideas to inspire film marketers.