10 years challenge… a journey and some perspectives
Circa 2009, this day I quit my decent paying, cushy (read: responding to RFPs and RFIs in the back drop of the 2008 October meltdown and live projects drying up and ensuring I am clocking 9 hour 15 minutes in office) job in Infosys. As I remember the last day was a bit emotional for […]
Applying 4Ps in Digital Marketing
For a marketer, it is a constant juggle of the 4Ps to get the marketing mix right. Some years back, we have seen 3 more Ps getting added.So how are these P’s relevant in the digital media?
And the Oscar goes to…
How Hollywood uses Social Media marketing especially around the Oscars. From drip marketing to use of earned media to thematic contents here are few ideas to inspire film marketers.
Training techies to be enablers for digital marketing team
Sharing the experience of training Tata Sky technical team on digital marketing
Online Marketing ROI- some precursors
Is online or digital marketing ROI nebulous? Not really – if you get the precursors right.
The pain of Writer’s block and what to do about it
Facing writer’s block? Don’t worry it’s common. And you don’t need to beat yourself up. The following tips may help you.
1st build trust -The Sixth Pixel
Don’t push your product or service without earning trust.
9 ways to Deal with hate trolls in social media
When you grow in Social media trolls are inevitable. But there is a way out. Read on
7 ways to engage participants in a workshop
These are some of the learning I picked up from different workshops that I have conducted, the longest one being a straight 5 days one.
Some key points to make your investographics
Learnings from CIIE iAccelerator Program where I got introduced to Investographics for the 1st time